Thursday, October 11, 2012

Integrated Marketing Communication lecture

Just came home from an IMC lecture. Hadn't been there in about 3 weeks, so whenever she mentioned examples of IMC strategies "that we talked about last week" I had no clue what she was saying. It was interesting though, but apparently we're going to have next week's lecture tomorrow morning instead, and I can't attend because I have to work.

Probably for the best, since I don't get her references anyway.


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