Tuesday, April 3, 2012

Done

Finally!


I am now officially done with the first year of ICM and next Tuesday term 4 and the second year begins! It felt a bit like graduation day today, partly because everyone were all dressed up, and also because of the tension in the air. When we came to school a bit earlier to practice the pitch, we met groups everywhere who were either waiting to present or waiting outside for feedback. Everyone was so hyped up!

Our pitch went good and afterwards we finished and handed in the brand concept plan. It feels soooo good! I won't party hard tonight though, since I'm still taking Voltaren regularly for my back. I read somewhere (Google is my friend) that in combination with alcohol it can cause stomach bleedings and other nasty stuff. I'd rather not take the risk.

I just realized that this is the first time I can go home to Sweden without having to think about school all the time. Considering how hard we've worked this term, we really deserve it.


Working on the Brand Concept Plan. We used the glasses in our pitch to visualise our packaging ideas.

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