Today I took a walk downtown in the beautiful almost-spring-weather to buy Nespresso coffee caps, and how amazed I am over how coffee can be sold so exclusively. Going in to their shop is like going in to Tiffany's. That is an excellent example of what good branding can do. I really notice how my way of looking at things have changed since I started ICM. I can spot and see through commercials and PR tricks easier now, for example. Imagine what a bit of education and knowledge can do.
The studying is not going so well, I have a hard time focusing. I rely as usual on the intense studying the night before instead. Tonight I cooked a late birthday dinner for my roommate, and we had a nice evening. No studying, that is.
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